Over the past three years we have been busy crafting this platform. currently it is still in active development but ready to be rolled out and make an impact on small businesses by offering a wholesome toolset
From our experience in web development over the past 17 years and dealing with small business owners we have seen the same wishes all over again:
To have a responsive, functional easy to maintain website. And if possible, affordable.
To gain back terrain on aggregators by having a booking engine on their own website
To be able to collect customer data in a meaningful way
To be able to invite existing users to visit the website again
To be able to communicate easily with the end customer
Simple solutions in a digital strategy that can make the difference for small businesses, though often required custom development work of agencies. Until now.
Todays mainstreet companies are facing an issue of an ever further digitalising society. Consumers are so at ease with being able to arrange anything at any given time of the day a proper web presence is a must. This implies more than a website alone, to be able to serve the customer in todays age a company needs a booking engine, database building, retention, retargeting, personalisation and so on.
Bigger competitors have the budget thus can afford to incorporate these basic necessities in their marketing strategy, smaller companies often cannot. They either lack the knowledge, the time or the upfront investments. Often small businesses are completely dependent on aggregators taking a hefty commission on their gross revenue.
The emtay - mainstreet technology platform is created to aid small businesses wherever on the globe in offering them a single starting point of web presence. So much more than only a website, the platform is a way to attract new customers and retain existing customers using a simplified no code approach.